Case study: Ivyline displays at Notcutts Garden Centre, Solihull

Case study: Notcutts Garden Centre, Solihull

Notcutts Garden Centre transformed their indoor houseplant area with the help of Ivyline's Spring/Summer 2024 collection and in-store display solutions.

In February 2022, the Ivyline team headed to Solihull to complete a full install and merchandise Notcutts Garden Centres’ indoor pot section. Notcutts were looking for ways to improve the shopping experience in the houseplant pot area, and entice customers further into the store.

A display of Ivyline products at Notcutts Garden Centre, Solihull
A display of Ivyline products at Notcutts Garden Centre, Solihull

We installed 22m of our new back wall display shelving, and bespoke POS. The already stunning houseplant collection now has a colourful and styled backdrop to help customers accessorise their plant purchases.

With an extensive houseplant range, the Ivyline shelving, pots, and merchandising have elevated this section, making it easier to upsell and for customers to style up their plants at home.

“ the first 8 weeks after set up we have seen a swing in sales of +31% verses the same period the year before. The stands look great, the service provided to install them was brilliant and the sales afterwards have been better than expected. We are now looking to roll these stands out to other centres in the near future.”

Notcutts Garden Centre, Solihull

Indoor display units

With premium quality display units and shelving to display our indoor ranges, our luxury look solutions for merchandising will help customers easily shop for their next purchase. Our Back Wall Stands are available in 1m modules so you can customise your displays to fit your store!

Back wall stand 

  • Available in 1m modules
  • Premium quality shelves
  • Hanging display
  • Luxury-look
  • Bespoke POS
  • Available to order now
Ivyline back wall display units

Free standing display

  • Premium quality shelves
  • Tiered display
  • Bespoke POS
  • H/W/D cm: 213 / 119 / 55
  • Available now
Ivyline free standing display unit

Indoor planter collections

Our indoor collections for Spring/Summer 2024 (SS24) has planter styles with a great variety of design edits to cover all purposes. From emporium-style terracotta and stylish metal containers to adorn entrances, through to hanging baskets and gorgeous giftable planters for any occasion.

Ivyline’s planters are crafted in Europe, with many being hand-finished or handmade from scratch. This results in a significantly lower carbon footprint compared to items produced in the Far East. Numerous products are made from eco-friendly materials such as recycled glass, metal, sustainable jute, or seagrass, making them an excellent choice for environmentally conscious shoppers. With prices starting at just a few pounds for novelty pots and miniatures, and going up to over £50 for our premium planters, there is an Ivyline product to suit every budget.

Ivyline free standing display unit

Discover our full collections by requesting a copy of our latest brochures, or get in touch with the team to discuss your ranging for Summer 2024.

Notcutts Garden Centre

Notcutts is a family-owned business founded in 1897 by Roger Crompton Notcutt. Over the years, Notcutt family members pioneered accessible gardening for all, making a wider variety of plants available to grow in any garden. 

During the 110 years of Notcutts ownership, Notcutts Nurseries had grown into the largest wholesale production nursery in the country.

Find out more

To book an appointment at Ivyline’s dedicated showroom email:

024 7633 9180

Or visit the website for more information: