For the second year running, we have been awarded the Feefo Gold Trusted Service Award! An independent seal of excellence, which recognises businesses that consistently deliver a world-class customer experience.
Ivyline is proud to announce that it has been honored with the Feefo Gold Trusted Service Award, a highly coveted seal of excellence that recognises businesses for delivering exceptional customer experiences.
The Gold Trusted Service Award is a testament to Ivyline's dedication to its customers. It is awarded only to those who have met Feefo’s rigorous criteria for service quality and volume, reflecting a business that doesn't just meet expectations but consistently exceeds them.
The Feefo Trusted Service Award
Feefo established the Trusted Service Awards in 2014 to highlight brands that lead with transparency. Because these awards are based purely on the analysis of verified reviews from real customers, they remain the most authentic reflection of a business’s commitment to service. In a marketplace where reviews can often be manipulated, the Feefo "Verified" status provides consumers with the confidence that the feedback they see is 100% genuine.
As we move further into 2026, the consumer landscape has shifted. While financial caution remains a factor, the primary driver for modern shoppers is certainty. In this age of AI-driven interactions and digital saturation, consumers are increasingly seeking "human-centric" brands they can rely on. This award celebrates brands like Ivyline that have moved beyond "customer satisfaction" to build deep-rooted customer advocacy, making excellence a permanent part of their business DNA.
The Gold award is a mark of enduring quality. This prestigious award is given to companies who receive at least 50 reviews between January 1st 2025 and December 31st 2025, with a Feefo service rating of between 4.5 and 5.
Scott Thomas, Ivyline commented:
“We are incredibly proud to receive this recognition from Feefo. To be honoured for our commitment to our customers is a monumental achievement for our team. In an era where authenticity is the ultimate differentiator, this award proves that our focus on genuine, human-centric service is setting us apart.
We remain dedicated to listening to our customers and using their feedback to innovate and deliver the world-class service they deserve throughout 2026."
Tony Wheble, CEO at Feefo, congratulated the winners:
"The Trusted Service Awards were established to honour brands that prioritise the voice of the customer above all else. By winning this award, Ivyline has proven they listen to their customers and act on that insight to create world-class experiences. In an increasingly crowded marketplace, this achievement distinguishes Ivyline as a leader in transparency and service excellence, setting a gold standard for others to follow.”
About Feefo
Feefo is the world’s largest purchaser-verified feedback and insights platform. We work with over 6,500 brands and help millions of customers buy with confidence every day.
Feefo’s suite of tools, combined with our technical solutions expertise, enables our clients to gain a deeper understanding of customer sentiment, behaviour and intent, empowering them with insights to make better business decisions and improve their return on investment.
Brands that care about authenticity, accuracy and integrity work with Feefo to build a long-term relationship with their genuine customers.
Our story
We design contemporary accessories for you. Our stunning ethically-sourced home and lifestyle products add a touch of luxury to any space.
Founded in 1976, Ivyline has dedicated itself to making functional products beautiful, bringing elements of luxury to your home and garden.
Our ethical product range is designed with love in our UK studio and comprises everything from fire pits and candles to planters, plant pots and everything in between.

